UK Consumer Tech Creator

Your go-to tech guy.

First look at whatever just launched, and straight answers about the tech you already own. PCs, phones, TVs, handhelds — sixty seconds at a time.

Reel: 0 to 60 in under two seconds, BYD Denza Z9 GT
Reel: the setting hiding inside MSI Afterburner
TikTok: using an iPad as a second monitor
193.1K TikTok followers
53.4K Instagram followers
4M Instagram reach, 30 days
2.7M TikTok reach, 28 days

250.9K combined following across TikTok, Instagram and YouTube counts refreshed automatically

I am Alex. I came up building, breaking and rebuilding gaming PCs, and that is still home, but the questions people ask me stopped being only about PCs a long time ago. Which phone, which TV, is this handheld worth it, why is my machine slow. Same job every time: take something people already own or are about to buy, and make the decision obvious. Explained fast, with nothing oversold.

Alex holding a graphics card on the GIGABYTE stand at CES
Hands on the new silicon at CES, Las Vegas

Honest, or nothing

If a GPU, phone or TV is not worth the money, I say so on camera. That is the whole reason the audience stays.

Tested, not unboxed

Every device is used, benchmarked and filmed here. No stock footage, no reading off a spec sheet.

Made for the scroll

Short-form first. A point landed in forty seconds beats a point buried at minute nine.

Free tool

Can my PC run it?

The question in every comment section, answered. Detect your parts in one click, pick the resolution you play at, and see which of the biggest PC games run on Low, High or Ultra, with a rough frame rate and the cheapest upgrade if you fall short.

  • 151PC games, from Wardogs to Crimson Desert
  • 1 clickto detect your graphics card
  • Steamspecs checked against the store page
Check your PC Free, no sign-up. Nothing leaves your browser.

Where the hardware actually lands.

Alex at the CES entrance sign in Las Vegas
CESLas Vegas
Alex with the AMD team at IFA Berlin
IFABerlin · with AMD
Alex outside the gamescom entrance in Cologne
gamescomCologne
Alex outside the Taipei Nangang Exhibition Center for COMPUTEX
COMPUTEXTaipei
Alex on the desk at Intel Extreme Masters Krakow
IEM KrakówIntel & ESL
Alex at Red Bull Pole Position at Silverstone
Red Bull Pole PositionSilverstone
Alex at the ASUS Republic of Gamers 20th anniversary party at gamescom
ROG 20th anniversaryASUS · gamescom
Alex at the Samsung Odyssey stand at gamescom
Samsung Odysseygamescom activation
Alex with Linus Tech Tips at COMPUTEX
On the floorCOMPUTEX, Taipei
Alex beside the McLaren Formula 1 car at CES
McLaren F1CES, Las Vegas
Alex with the camera crew on a press trip in Tokyo
Press tripTokyo
Alex beside an orange Toyota Supra in Japan
Car cultureJapan

Three things I make, on repeat.

01

Hidden settings

The free software and buried menus that make a device someone already owns measurably better. It is the format that built the channel and the one that turns viewers into followers, and it works on a phone or a TV exactly as well as it works on a PC.

02

First looks & reviews

New launches covered from the floor at CES, COMPUTEX, IFA and gamescom, then phones, tablets, handhelds, AR glasses and full builds lived with properly at home. Always a verdict, never a shrug.

03

Buying advice

Silicon, screens and specs translated into the only question that matters: what should you actually buy. Benchmarks and real use, no brand loyalty in either direction.

41 brands and counting

SCAN · Overclockers UK · AMD · NVIDIA · Montech · VITURE · LiberNovo · ASUS · MSI · Noctua · Corsair · Bitdefender · OOONO · Wavell · Acer · GIGABYTE · Intel · BYD · ESR · Dola AI · DeepCool · Samsung · Kingston · TEAMGROUP · Crucial · KLEVV · PNY · Vesaro · Autofull · Secretlab · Logitech · GL.iNet · CableMod · COLBOR · HYTE · BenQ · Fractal · Microsoft · Keychron · Spigen · Arc

Campaigns that do not look like ads.

The best sponsored work I have made never announced itself. It was wrapped inside a format the audience already turns up for. Send me a brief and I will build it into one, then show you exactly how it landed.

  • PCs & components
  • Phones & wearables
  • TVs & displays
  • Handhelds & consoles
  • AR & audio
  • Smart home & car tech
01

Short-form

Reels, Shorts and TikToks built around your product, with a hook tested against my own back catalogue.

02

Long-form reviews

Hands-on reviews and build features, filmed and edited in-house, with usage rights available.

03

Whitelisting & assets

Paid-media rights, cut-downs and vertical assets your team can run across your own channels.

Let's talk about your campaign.

Rates, reach and past results are all in the media kit. For everything else, email is quickest.

Ctrl + Alt + Discord.

Build help, parts advice and first looks at what I am filming. It is free, it is busy, and someone in there has already fixed the problem you have got.

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